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A sneak peak at the new Crumbs & Doilies Cake Shop! | Cupcake Jemma

Hi gang! It’s been a bit quiet on my channel this week – all of us at Crumbs & Doilies have been working around the clock on our latest and most exciting project: The opening of our first shop! Crumbs & Doilies Soho opens this weekend and I’d love to show you guys around. Take a sneak peek courtesy of this clip, and don’t worry – I promise I’ll be back next week, slightly less tired and with another full recipe video for you guys!

Lots of love, and don’t forget to visit us at the shop if you’re in London!

Jemma x

Shop details:



  1. Jasper Rosario says:

    I love to go to your shop but I m in the Phillipines

  2. Emelia Fordjour says:

    errrrr how have I not come across this store! am coming there when am in central.

  3. ii121 says:

    0:37 wait, you got Drake to sell coffee & cake for you?

  4. tuswaran muniandy says:

    miss jemma do you own a bakery "?

  5. Mneera Alhammadi says:

    wow congratulations .. i wish i can visit and buy some.. al the best .. god bless u

  6. Laura Karaa says:

    can i have the adress please i'm going to london soon and i want to eat one of these cupcake

  7. Matthew Taylor says:

    hya jemma been watching your videos it looks awesome if I want to order some cakes from you what web site do I use to order cakes. and if I want to find your shop do u have address where it is in soho please thank you.

  8. ouiaam bauccha says:

    I do appreciate crumbs amd doilies a lot 😍

  9. Kwabena Yeboah says:

    If only I lived in London………………….

  10. Cheerlife ### says:

    please make a proper tour in your next video

  11. Laila Hackett says:

    Plz do a recipe on cookie drought cupcakes

  12. Strawberry 1 says:

    Ah, lovely to be directed back here after just seeing your latest bakery video where your gorgeous empire has GROWN to further wondrousness.

  13. Lerma Clemente says:

    Goodluck and god bless😃

  14. Aceof2Hearts says:

    Such a lovely person…. I hope you can have shops in New Zealand. I am a total fan!!!

  15. Eni Malvin says:

    you inspire me…..!!!

  16. Claire Legaspi says:

    Ilove everything you do 🙂 im a fan 🙂 im dreaming to have a bakery like yours 🙂 thanks to all your videos

  17. # cousins says:

    do you have Pinterest

  18. # cousins says:

    more tours please

  19. # cousins says:

    please make a video of your bakery information

  20. Alex Van Hagar says:

    Is this the same shop that lead singer Ian Astbury from The Cult and his then GF visited 9yrs ago?

  21. Zaiba Adii says:

    i ve learned so so so many things from u….my heartest pryrs wd u n love u loeads💟💟💟💟❤❤❤❤🙈🙈

  22. DANIEL 69 says:

    I want to work here ool

  23. Julia D-l says:

    Hi Jemma! Lovely desing! Just wondering…. are your cupcakes chilled while on a display? Love your work 🙂

  24. Ken Wang says:

    Dear Jemma, love your work, I am going to purchase a oven for my home baking, just wondering what kind of oven you had on your new place and what the brand is? Thanks.

  25. Samantha Mill says:

    My teacher met you

  26. Grace Nnawuaku says:

    really impressed. ur one of my biggest mentors. I hope I get to meet u one day

  27. Pilar Muñoz says:

    Que maravilla de tartas y pasteles y todo lo que haces un saludo des España

  28. nokoolaidhere1 says:

    Hi, trying to find out about "GOOD" cake pans I like to get some quality ones? What do you suggest for round & square cake pans? thanks

  29. Narmada Kettipearachchi says:

    All the best to you Jemma ! Love you!

  30. Jainoop Aboo Baker says:


  31. Madaí says:

    The exhibition place, how you keep it cold?
    Please answer me, i would be so happy of knowing that

  32. Taja Devi says:


  33. Ashleigh Scoleri says:

    Been following you for so so long from Australia, I finally visited your shop in London and I’ve just gone back to re watch this because I can’t believe I was here! I remember it all! 😍❤️

  34. Flurdeliz Mojica says:

    amazing 😲😲👌

  35. Roisin GUDAITIS says:

    Fabulous place. Went last week and had the most amazing Jammie dodger slice. I WILL be back!

  36. p ch says:

    You have a turbofan. How does it do with cupcakes

  37. Preeti Jadhav says:

    How do u display your cupcakes? Is it a regular showcase or it has refrigeration

  38. MC_ Stealth says:

    Oh I thought it was "Crumbs and Oilies"

  39. Dimitar Stoyanov says:


  40. Crazy Cat Lady says:

    I am going there. But first I need to go to London. Which means I need to go to England. I'll get there someday😂🥺

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